iDAT 205 - Ideas

Due to the nature of the site and that children are our main target audience, it seems to us (the group) that it needs to be bright and colourful with fun animations. The suggestion of a game on the site as an extra attraction has been a good addition to the site.

- A Flash website seems like the right platform to meet all of our production requirements. It is simpler to make it eye-catching and to design fun animations and games and to integrate them in the site in Flash.

-To add a little bit of sophistication alongside making it appealling to kids, there will be several parts of the site that will add a bit of style. For example, the bright colours, although they will predominantly involve primary colours, they will have tone and gradient instead of simple bold colours.

-There will be a static HTML backdrop behind the Flash site that will be a simple partially floral border in one corner to segregate the active content from the inactive. Here is an example of one that we have been inspired by:




We have been told that the "Den Days" can also have an added depth to the promotion. I have come up with the concept of having an underlying theme where kids will learn that although its fun to build dens out of anything they can get their hands on, people in developing countries such as Brazil, have to live in such constructions known as "Favelas" or "Shanty Towns".

More ideas in the next blog...