I will be making the site look and feel appropriate to the target audience. In this case, on-the-go professionals are likely to have a fairly good knowledge of the internet and how to use it. Even though professionals will be confident on sites as complex as flash sites, there are several distinct disadvantages in making the site too complex;
i) If a flash website was to be produced, although it does a good job at catching the eye, a person who has very limited time to browse the net would be less likely to visit the site on a regular basis if there is a lot of loading involved.
ii) Flash websites are notorious for not being universal in terms of access in a web browser. For example, if someone does not have the latest flash plug-in in their browser to accomodate the particular version of flash that was used to design the site, the user would have to download it which would obviously take time. If time was an issue (which it would be in the case of the target audience), the user would probably not bother to wait.
To overcome this problem, a simple, yet stylish HTML website will be used. It would have to be appropriate to the content of the site as well as eye-catching for the target audience. I will blog again when I have made a beta version of the layout of the site.
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